Yield advertising figures
RTL, a major Dutch broadcasting and media company invited IntroMediates to help to yield their advertising figures. The first challenge in this project was to get data from various sources. The next step was to integrate, enrich these data sources to get a common business view to present and analyse the performance indicators. Finally interactive dashboards have been delivered, allowing monitoring, alerting and analysing by the stakeholders.
With these integrated insights, they are able to grow their business without having to worry about data loading and integration. This yield management system enabled yearly double digit growth, fully developed, managed and supported by IntroMediates.