"We would prefer to test-drive before we make the decision to go to market.”
“I would like to be up and running as soon as possible; help me build my organization.”
“I do not want to waste time building infrastructure.”
“We have a good product but it seems nobody is buying (as we need to develop the market).”
"How do I (re)position my product and company such that people understand the value.”

”The investment in (preparing) the “go-to-market” in a potential new area is high, and holds us back from starting this opportunity.”
“The number of opportunities decrease, pipeline value is slowing down. Help us to generate demand and leads.”
“I need solutions to get better insight in my spending's."
“Who are my clients and what are they buying.”
“When building a new international operation, the time-to-return is uncertain whilst incurring high (sunk)cost.”

“We lack experience and knowledge and have data quality issues.”
“The confidence and predictability of our data is low and impacts billing which impacts our future investments plans, and thus is slowing down our growth ambition.”
“Our sales team works hard, but seems to be in-efficient. We should have a solid process in place, increasing efficiency and contributing to productivity.”