Sellapp supports the customer centric approach in Retail & Wholesale!

“Sellapp is fostering more customer proximity”

Sellapp analyses customer behaviour based on their purchases, ‘The Market basket’. SellApp builds customer clustesr and shows their purchase behaviour within for example the last 14 month and defines assortment clusters linked to groups of customers.

Customer groups such as the Family Buyer / Convenience Buyer are defined and will be used searching for items they are likely to buy (based on statistics) but haven’t yet! This holistic analytical approach is much more likely to activate customers to buy items, and to encourage them to buy items out of a broader assortment range

Using Sellapp retailers can exert a significant influence on customer response by promoting items that customers in the assigned cluster typically buy. SellApp gives a good insight into the upsell opportunity by showing the average size of the basket. This gives inside in, for example, how to increase the frequency of visits of clients, mailings or offers.

Some examples are:

• Client and product basket
• Change basket brand mix (increase margins)
• De-emphasize promotional content in basket
• Reduce the direct costs of sales (marketing costs)
• Better targeting of marketing communications
• CRM – Building a customer relation that can be revenue driven by target offerings to customer clusters.
• Marketing – Developing efficient Campaigns and PR between retail and customer
• Category Management – optimizing the Assortment and allocating the right inventory based on the regional mix of Customer target groups and their demand.